Drug Companies Are Embracing Direct-To-Consumer Sales. That’s A Win For Patients.

Drug Companies Are Embracing Direct-To-Consumer Sales. That’s A Win For Patients.

It’s easier to have a car or refrigerator shipped to your home these days than a prescription. To get even the most common prescription drug still requires a visit to the doctor, a trip to the pharmacy, and a convoluted series of negotiations between insurers, middlemen, and pharmaceutical companies.

Fortunately, that’s starting to change. In recent months, drug companies Pfizer and Eli Lilly have begun rolling out direct-to-consumer programs that let patients purchase basic prescriptions remotely.

Read the full article at Forbes